(Stendhal's syndrome, hyperkulturemia, or Florence syndrome) - is a psychosomatic illness that causes rapid heartbeat, dizziness, fainting, confusion and even hallucinations when an individual is exposed to art, usually when the art is particularly beautiful or a large amount of art is in a single place.
The term can also be used to describe a similar reaction to a surfeit of choice in other circumstances, e.g. when confronted with immense beauty in the natural world.
Italian scientists are to try to establish whether there really is such a phenomenon as 'Stendhal Syndrome' – the giddiness and confusion supposedly caused when one looks at great works of art.
Nearly two centuries on, researchers will use hi-tech recording instruments to measure visitors' reactions as they survey the treasures contained inside the Palazzo Medici Riccardi in Florence, Italy.
Participants will afterwords be asked to write down their impressions of what they saw, and how they felt physically and emotionally.