Killing Us Softly 4 :Advertising's Image of Women

      In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

 

Killing Us Softly 3 : Advertising's Image of Women

"As timely and important as ever. . .A must for everyone who cares about media literacy and gender equity." -- Susan Douglas | author, Where the Girls Are: Growing Up With the Mass Media

    Jean Kilbourne continues her groundbreaking analysis of advertising's depiction of women in this most recent update of her pioneering Killing Us Softly series. In fascinating detail, Kilbourne decodes an array of print and television advertisements to reveal a pattern of disturbing and destructive gender stereotypes. Her analysis challenges us to consider the relationship between advertising and broader issues of culture, identity, sexism, and gender violence.

Includes a bonus 25-minute interview with Jean Kilbourne.

Sections:
Does the beauty ideal still tyrannize women? |
Does advertising still objectify women's bodies? |
Are the twin themes of liberation and weight control still linked? |
Is sexuality still presented as women's main concern? |
Are young girls still sexualized? |
Are grown women infantilized? |
Are images of male violence against women still used to sell products?

Jean Kilbourne

Jean Kilbourne is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. Her films, slide lectures and television appearances have been seen by millions of people throughout the world. She was named by The New York Times Magazine as one of the three most popular speakers on college campuses today.