Killing Us Softly 4 :Advertising's Image of Women

      In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

 

Creative Ads: Toronto Plastic Surgery

Thanks to the success of US television shows like Extreme Makeover, plastic surgery is fast becoming the norm. The latest advertising campaign for Canadian surgery ‘Toronto Plastic Surgery’ takes it one step further. Ad agency DDB Canada dreamed up this clever idea - allowing consumers to test-drive a new nose shape while drinking their coffee. We love it. 

#Medical Case: 7-year old with Limbs Growing Out of his Chest

           A 7-year-old boy Deepak Kumar Paswaan, who lives in Buxar, Bihar, India, was born with extra arms, legs and buttocks of a parasitic twin protruding from his chest, which looks similar to the Indian man’s extra body.

• This case is similar to how conjoined twins are formed, except there is a malformation of one of those twins.As a result, the twin never fully develops and has caused the boy to live with extra arms and legs.The worst part is, the legs are growing at the same rate as the boy, adding to the weight the boy must carry.
  

• As “usual,” he was worshipped as an incarnation of Lakshmi, the multi-limbed Hindu goddess of wealth and prosperity but there are also people who cast stones to him to driveout the “demon” in his body. 

When Deepak was born with the parasitic twin growing out of his abdomen the doctors in the village warned he wouldn’t have lived for more than a few days. However little Deepak fought through all the odds and survived as a healthy child though he was much behind his peers and led a socially restricted life. The contrasting ways in which he led is life is best exemplified by the fact that Deepak was treated as a religious icon and was worshipped by a set of villagers as God,

What Is an Otolaryngologist?

         Otolaryngologists  [abr. O.R.L / ENT ]   are physicians trained in the medical and surgical management and treatment of patients with diseases and disorders of the ear, nose, throat (ENT), and related structures of the head and neck. They are commonly referred to as ENT physicians.

What do otolaryngologists treat?
Otolaryngologists diagnose and manage diseases of the sinuses, larynx (voice box), oral cavity, and upper pharynx (mouth and throat), as well as structures of the neck and face, as well as many ENT primary care problems in both children and adults.

The ears—Hearing loss affects one in ten North Americans. The unique domain of otolaryngologists is the treatment of ear disorders. They are trained in both the medical and surgical treatment of hearing, ear infections, balance disorders, ear noise (tinnitus), nerve pain, and facial and cranial nerve disorders. Otolaryngologists also manage congenital (birth) disorders of the outer and inner ear.
The nose—About 35 million people develop chronic sinusitis each year, making it one of the most common health complaints in America. Care of the nasal cavity and sinuses is one of the primary skills of otolaryngologists. Management of the nasal area includes allergies and sense of smell. Breathing through, and the appearance of, the nose are also part of otolaryngologists’ expertise.

The throat—Communicating (speech and singing) and eating a meal all involve this vital area. Also specific to otolaryngologists is expertise in managing diseases of the larynx (voice box) and the upper aero-digestive tract or esophagus, including voice and swallowing disorders.

The head and neck—This center of the body includes the important nerves that control sight, smell, hearing, and the face. In the head and neck area, otolaryngologists are trained to treat infectious diseases, both benign and malignant (cancerous) tumors, facial trauma, and deformities of the face. They perform both cosmetic plastic and reconstructive surgery.