Sep 25, 2011

Breast Cancer iPhone App Enlists Hunky Men to Remind Women About Self-Examination

A breast cancer app for iPhone, as well as Android, in which hunky men remind women to self-examine will be available in October, which is National Breast Cancer Awareness month.

The Canadian charity Rethink Breast Cancer (RBC) has come up with an app called "Your Man Reminder."
Women can choose from six stereotypical male hunks, including the Boy Next Door, the Sports Jock, and the Business Man. A woman's hunk will pop up on her smartphone on a regular basis and remind her to do a self-exam. He will also offer her words of encouragement, such as "Give your breasts some TLC." TLC is breast awareness code for the words touch, look and check. Women can even choose the pose they want their man to make. The app will also offer scheduling options for doctors' appointments and a "signs and symptoms" tab, among other conveniences.

    Tracie Snitker, who works for the public relations firm promoting the app, said Your Man Reminder targets young women who give little thought to breast cancer detection. "It's not a lot of fun to remind yourself to do a self exam," Snitker said. "And a busy woman has so many reminders in her phone for all kinds of things. With this app, you can have a cute guy to remind you to do it."
The charity itself is known for doing "provocative" marketing campaigns with "shock value," Snitker said. Previous efforts have urged women to "Save the Boobies!" In honor of its 10th anniversary, the organization will be throwing a BoobyBall next month.
      Asked whether the app would offend women, Snitker said: "He's not going to do it for you. It's about touching yourself, about knowing how your breast feels when it's normal. So later if there's a change, you'll know."

      "Young women are busy and often need a reminder to show their breasts some TLC,"  Rethink Breast Cancer executive director M.J. DeCoteau said in a statement: "Being aware of what your breasts regularly look and feel like is the key to early detection and what better way to remind you to check yourself than a friendly nudge from a hot guy."

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