Edelman surveyed more than 15,165 people to create a global confidence index: how healthy different countries believe they are. While most values seem high, the survey shows how cultural views of health can skew responses. In India, Armano said, percentage is high because good health is measured just by access to clean water. Japan’s percentage might be low, despite its record of long life-expectancy, due to the recent earthquake, tsunami and ensuing crises.
But Edelman took the survey one step further, comparing these values to how people keep up their health and how they use the Internet. The results help illustrate the growing connection between global health and digital tools. The goal is to help improve the behavioral shifts, to leverage technology and to improve health.
Have a look at Edelman’s graphic below and compare it to the Digital Engagement just below it.
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