Latisse - the new treatment promises to enhance the length, thickness and shade of Eyelashes

        The solution, manufactured by American pharmaceutical giant Allergen - which also makes Botox, must be applied daily during the period of the treatment, claims to double the thickness of the lashes as well as making them 18 % darker and 25 % longer. Having applied the lotion for four months, women can even reduce the dose by half to maintain the lashes' thickness and length and if they stop the treatment altogether, the lash will revert to its thinner, shorter original condition.

Since its launch, Latisse, which was originally targeted at middle-aged women with thinning lashes, has sold more than 2.5 million bottles.