What makes the site interesting is its emphasis on providing a service not just to users looking for videos, but to the non-profits looking for help. Charities usually have to fight for two things: exposure and funding. VISO Give helps with both. VISO, the consumer branch of BroadbandTV, already rakes in more than 1 billion impressions through YouTube, via its video game and movie trailers channels. That built-in fan base will hopefully convert to the new channel and send new eyeballs to non-profits of all sizes.
Big Cat Rescue - Bobcat Kittens!
VISO Give has already partnered with a number of non-profits, including Livestrong and the United Way, but hopes to expand and grow its catalogue.
What do you think? Is VISO Give something you’d check out? What’s the merit of potentially passive philanthropy like this, as opposed to direct fundraising or awareness campaigns? Let us know in the comments below.