- To tell you the truth, I don’t believe that even the most creative anti-smoking advertisement can make you quit smoking after you see it. It’s just not how the things work.
- When a smoker runs into another anti-smoking ad, often the reaction is – “yes maybe it is cool, but it won’t make me quit – it’s a waste of time and money”�. Well of course, one single ad won’t change your mind in a second, but it does create the awareness that smoking is a BAD thing, and when a message is being repeated over an over again – it find its place somewhere deep inside your unconscious mind.
